Most people believe they are "just browsing." They think that because they aren't clicking "Buy Now," they are immune to the economy.
Furthermore, the internet is a bazaar of information asymmetry. Just because you know where to find a free lead magnet doesn't mean the 99 other people on your street do. People pay for convenience, curation, and certainty. When you sell a download, you are selling the certainty that the file works. download sell or be sold
This is a dangerous fallacy. If you are not paying for a product, you are the product. But the nuance has changed: Even when you are paying (hello, streaming services and cloud storage), you are still being sold. Most people believe they are "just browsing
: You can borrow the eBook or audiobook for free through your local public library using the Libby app. People pay for convenience, curation, and certainty
Download Midjourney. Generate cool images for Instagram likes. (Consumption). The new way: Generate 500 prompt templates. Create a PDF called "The Midjourney Prompt Vault." List it on Etsy for $9.99. (Selling).