He Was Unprepared For The Obstacles [hot] Page
He stopped trying to force his original map onto the rugged terrain he was actually walking. He started to pivot. When the logistics failed, he learned to code the solution himself. When the funding dried up, he learned the art of the lean pivot.
Gather a small group of honest friends (not cheerleaders). Say: "It is 12 months from now. Our project has failed catastrophically. Write the obituary. What killed us?" He Was Unprepared For The Obstacles
You now have a choice. You can continue pretending that your path will be smooth, that your talent exempts you from friction, that your plan is the one plan that will survive contact with reality. He stopped trying to force his original map
Here is the four-step Obstacle Audit.