There is never a "slow month" in India. Content calendars should revolve around:
Food is the gateway drug to Indian culture, but food content has evolved. Avoid the "curry challenge" videos. Instead, focus on:
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Show the steam rising from a brass cup of filter kapi in Chennai. Show the rain hitting a red khakhra rooftop in Gujarat. Show the traffic jam where everyone is honking but still smiling.
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Highly regional; India is home to the world's largest vegetarian population. Spices like turmeric and cumin; staples like Dal,
You cannot write about Indian lifestyle without weddings. It is a $50 billion industry. But the real content lies in the behind the glamour. Instead, focus on: Indian fashion is no longer
Modern Indian lifestyle content is fascinating because of the friction. It is the young woman who lives alone in a studio apartment in Gurugram but calls her mother three times a day for recipe advice. It is the man who uses a dating app but still asks his grandmother to "check the horoscope" before a third date.