Visit Step One Models’ official roster to see the future of talent, today.

A significant part of this lifestyle entertainment niche involves high-profile partnerships with consumer brands. Step One Clothing , an Australian-based retailer, has become a staple in this industry by using lifestyle models to showcase their sustainable, bamboo-viscose innerwear.

For brands seeking relevance, and for talent seeking longevity, the is the ultimate partner. They aren't just selling jeans or makeup; they are selling a way of seeing the world—one where every step is a statement, and every lifestyle choice is a form of entertainment.

The modeling industry has undergone significant changes over the years. The traditional runway shows and print media are still prominent, but digital platforms have become increasingly important. Models now need to have a strong online presence, and agencies must adapt to these changes to remain relevant.