Take the perfume industry. A Gucci or Dior commercial is often a 90-second surrealist short film viewed on YouTube (popular media) that features no dialogue, no product shot for the first minute, and abstract imagery. This is gallery entertainment repurposed for consumerism.
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A24, the production company, has become the quintessential bridge. They market their films like gallery openings. The merchandise for The Lighthouse wasn't just posters; it was lithographic prints reminiscent of 19th-century seascape art. They understand that the audience for Hereditary (a film that uses miniatures and dioramas as a plot device) is the same audience that attends sculpture exhibitions.
The strongest evidence of this convergence is the rise of Slow Cinema in the streaming charts. In 2022, a black-and-white, 3-hour Hungarian film about a butcher ( The Turin Horse ) trended on MUBI. In 2023, the quiet, meditative Past Lives (A24) became a sleeper hit, despite lacking conventional drama.