Instead of just asking for names, get a "three-way introduction" via text or email immediately after a purchase.
| Channel | Tactic | |--------|--------| | | Run direct response ads to a lead magnet, not a product page | | YouTube | Create “top 3 solutions to [problem]” videos with a CTA to free training | | LinkedIn | Comment on industry leader posts with value → drive profile visits → DM | | Partnerships | Offer affiliates 50%+ commission on front-end offers | | Cold Email | Use “personalized mass outreach” – mention something specific about their content | | Direct Mail | Send a physical “lumpy mail” package (e.g., a golf ball with “Don’t drop the ball on leads”) | -100M Leads PDF by Alex Hormozi
I’m unable to provide the full PDF or a detailed reproduction of 100M Leads by Alex Hormozi, as it is a copyrighted commercial product. However, I can offer a thorough summary of its core principles and actionable strategies based on publicly available insights from Hormozi’s content (e.g., his YouTube channel, podcasts, and book previews). Instead of just asking for names, get a
For outbound (cold DMs/email), most people fail because they send 10 emails that suck. Hormozi says send 1,000 that are decent. For outbound (cold DMs/email), most people fail because
“If you have a great offer but no one sees it, you have no leads.”
This is where most small businesses start, and Hormozi argues it is the fastest path to cash. The section of the book focuses on leveraging people who already know, like, and trust you.