Beyond booking rooms, the brand advocates for global acceptance and has historically supported disaster victims to demonstrate its "Caregiver" archetype. ResearchGate Airbnb Branding Case Study Insights | PDF - Scribd
Airbnb wants their brand widely understood. You can view the entire guide at airbnb.design/brand .
Not a single, comprehensive internal PDF. Long answer: Airbnb has shifted toward a public-facing brand center (brand.airbnb.com) and a design system called DLS (Design Language System) . Instead of a static PDF, they provide interactive guidelines, asset downloads, and case studies. However, unofficial archived versions of older PDFs (circa 2014–2018) can sometimes be found on design resource sites like Slideshare or Issuu—but these are outdated. airbnb brand guidelines pdf
Whether you are a host trying to print a "Welcome Guide" or a designer pitching to a Silicon Valley client, use the rules above:
Empathetic: Understanding the anxieties of travel.Bold: Encouraging users to step outside their comfort zones.Lighthearted: Keeping the experience of discovery fun. Beyond booking rooms, the brand advocates for global
For designers, marketers, partners, and journalists, this PDF is the holy grail. It dictates everything from the curvature of the Bélo (the company logo) to the exact shade of "Rausch" red used in their marketing. This article provides a deep dive into the official Airbnb brand guidelines, how to access them, and why they matter to the broader design community.
The guidelines define the Interaction State . A button using Rausch #FF5A5F must turn to #E25553 on hover, and the text must remain white. There is no 3D beveling allowed. Not a single, comprehensive internal PDF
The answer lies in a single, meticulously crafted document: the .
The logo, introduced in 2014 and known as the , is an abstract symbol representing four combined elements: People : The inner teardrop represents a person's head. Place : The symbol mimics a location pin. Love : The outer shape resembles an inverted heart. Airbnb : The overall shape forms the letter "A". 3. Design Standards and Typography