Real-world case studies where readers must diagnose communication breakdowns.
Gibson highlights how the definition of a "good negotiator" and the very purpose of a contract can vary wildly between cultures. intercultural business communication robert gibson pdf
In high-context cultures, decisions happen after the meeting, not during it. Gibson proves statistically that Western managers lose deals because they demand an answer at the table. decisions happen after the meeting
: Distinguishes between monochronic (linear) and polychronic (cyclical) cultures. Power and Individualism intercultural business communication robert gibson pdf