It earned a nomination for Record of the Year at the 2005 Latin Grammys, forcing the industry to acknowledge the genre. Cultural Preservation:

Daddy Yankee didn't just make a song. He built a motor that refuses to stop running.

: Co-written by Daddy Yankee and Eddie Dee, the track was produced by the legendary duo Luny Tunes .

To understand the shockwave of , you must understand the landscape of the early 2000s. Latin music was largely defined by romantic ballads (Luis Fonsi, Juanes) or fast-paced merengue/reggaeton lite (Chayanne, Marc Anthony). Meanwhile, Reggaeton was still an underground genre, treated as a criminal nuisance in Puerto Rico. Tapes were confiscated by police; the music was banned from mainstream radio.