Ignore the "Gear Acquisition Syndrome" (GAS). Here is what a career creator uses in 2025.

YouTube (Long-form & Shorts), TikTok, Instagram Reels, LinkedIn, Twitch, and even emerging AR/VR spaces.

For example, if you love cooking but there are millions of cooking channels, you niche down. You become the "Video Creator for Vegan Meal Prep for Students." This specificity allows you to target a specific audience, which is highly valuable to advertisers. A video content creator career is built on authority, and authority is built through specificity.