And: Strategic Management- Concepts And Cases- Competitiveness

For a complete understanding, pair this content with a specific case (e.g., Tesla, Walmart, Netflix, or a local competitor in your industry) and apply the 5-step process.

Strategic Management is the ongoing process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its long-term objectives. It is the "how" behind a firm’s ability to survive, thrive, and outperform rivals. For a complete understanding, pair this content with

Strategic management is the bundle of decisions and acts which a manager undertakes and which determines the result of the firm’s performance. The process begins with a thorough analysis. Before a company can decide where it wants to go, it must understand where it currently stands. This involves examining the external environment—scanning for opportunities and threats—as well as the internal environment to identify unique strengths and weaknesses. Strategic management is the bundle of decisions and