Disclaimer: This article is for educational purposes and is not an official publication of Craig Proctor Productions. For the full, official training suite, please visit the official Craig Proctor website.
While many "useful posts" on forums like Reddit or real estate blogs discuss these, the official PDFs are usually gated behind his coaching programs. However, several reputable sources summarize the most effective scripts used in his system: 1. The "Unique Selling Proposition" (USP) Script
In the high-stakes world of real estate, what separates a top producer from an agent who is struggling to pay for online leads?
The hallmark of the Proctor system is the . The script is designed to create an immediate "irresistible offer" that differentiates you from other agents. The Hook: "If I don't sell your home, I'll buy it myself!" craig proctor scripts pdf
However, possessing a PDF of the words is not enough. Reading a script verbatim without the correct tonality and pacing often results in a robotic, off-putting interaction. To utilize the scripts effectively, you must understand the core principles that power them.
The mistake most agents make is picking up the phone and saying, "Hi, I’m calling from XYZ Realty about the house you inquired about." This immediately frames the agent as a generic salesperson.
The scripts are not just about what to say; they are part of a broader that focuses on lead generation, conversion, and service. Disclaimer: This article is for educational purposes and
If you’d like, I can (expired, FSBO, objection handling, referral, circle prospecting) in a clean PDF‑ready format right here. Just say the word.
Commonly sought-after scripts in the Craig Proctor coaching ecosystem include: 1. The Universal Callback Script This is arguably the most famous script in the system.
Perhaps the most famous of all Proctor’s tools is the adaptation of the Ben Franklin close. This is used when a seller is hesitating to sign the listing agreement. Instead of pleading or pressuring, the agent brings out a blank sheet of paper (the script usually dictates this physical action). The script is designed to create an immediate
"Mr. Seller, before we talk about a listing price, I need to explain my role. I am not here to tell you what I think your home is worth. I am here to show you what a stranger with a checkbook thinks it is worth. Based on the last 90 days of closed sales... [Present Data]. Given that, where do you feel your home fits on this scale?"
The Problem: The seller thinks their home is worth Zillow’s "Zestimate." The Fix: The "Consultant Close."
To eliminate the seller's fear of being stuck with two mortgages or no home at all.