Some Windows themes and accessibility settings crash the game.
This experimental Windows feature causes crashes in older DX11 titles like TW3K. Total War Three Kingdoms Crash After Sega Logo
Try those first.
There is a unique kind of frustration that comes with booting up a grand strategy epic like Total War: Three Kingdoms (TW3K) only to have your hopes dashed in the first five seconds. You click “Play” on Steam, the launcher appears, you hit “Start.” The screen goes black, the Sega logo proudly thunders onto the screen… and then, silence. Desktop. Some Windows themes and accessibility settings crash the
Add the game's executable ( Three_Kingdoms.exe ) and the launcher to your antivirus exclusion list to ensure they aren't being blocked during startup. 4. Update Essential Components the launcher appears