Lisa - | Born Again Feat. Doja Cat Raye -offici...

The music video surpassed 100 million views on YouTube within months of its release, making Alter Ego the first album by a female artist in 2025 to have three videos reach this milestone.

Unholy. Unstoppable. Born again, indeed.

Interestingly, the track was originally written by RAYE for her own album, My 21st Century Blues , but was later reworked and sold to LISA. LISA - BORN AGAIN feat. Doja Cat RAYE -Offici...

Produced by RAYE and , the track is a defiant post-breakup empowerment anthem. It explores themes of self-worth and spiritual renewal, with the artists taunting an ex-partner about what they lost by giving up on the relationship. Music Video & Visual Narrative

If there was any doubt about LISA’s full-throttle crossover into global pop superstardom, annihilates it. This isn’t just a collaboration; it’s a summit meeting of three distinct galaxies of talent. The music video surpassed 100 million views on

The song’s narrative centers on the concept of reclamation. In the context of LISA’s recent artistic journey—launching her own management company, LLOUD, and stepping away from the traditional YG Entertainment solo framework—the title "BORN AGAIN" feels deeply autobiographical. It is a declaration of independence. It speaks to the idea of shedding an old skin, rising from the ashes of public scrutiny or industry constraints, and emerging as something untouchable.

This is not just another feature. The convergence of LISA, Doja Cat, and RAYE represents a victory for "genre-less" music. Born again, indeed

Late-night drive through a neon-lit city. Confessional. Cathedral drums. A hint of 2000s Timbaland-era bounce, but soaked in 2025’s glossy, hard-edged production.

When the official version of drops, expect it to shatter Spotify records for the fastest streamed collaboration by female artists.

LISA starts in her lower register—a rarity for the rapper known for her high-energy delivery. She addresses the haters and the "old self" that died. The line "Cut the strings, watch me ascend" suggests a departure from previous labels and a step into complete artistic autonomy.

The video transitions from the artists in glamorous black mourning gowns within a sleek mansion to them emerging in ethereal white dresses accented with silver armor , symbolizing their newfound freedom. Critical and Commercial Reception "Born Again" was a massive success right out of the gate: