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The Personal MBA (Portfolio/Penguin, 2010; revised 2020) Author: Josh Kaufman – a business researcher and author who has advised companies like Procter & Gamble and Apple. Core premise: You don’t need an MBA to understand business. You need mastery of 12 core concepts: value creation, marketing, sales, value delivery, finance, the human mind, working with others, analyzing systems, and improving systems.

If you're interested in learning more about The Personal MBA program, here are some steps to get started: The-Personal-MBA-Master-The-Art-Of-Business.mp3.rar.pdf

Attracting attention and building demand for that value. Sales: Turning prospective customers into paying customers. If you're interested in learning more about The

Attracting attention and building demand for that value. Sales: Turning prospective customers into paying customers. Sales: Turning prospective customers into paying customers

Kaufman argues that the true cost of an MBA isn't just tuition—it's the . By the time you finish a two-year program, you could have started a real business, made mistakes, and learned more through "The Personal MBA" approach than any lecture hall could provide. Key Takeaways for Success