Value abandons the old model. Profits tank, market share evaporates, and customers defect to cheaper/better alternatives.
In the turbulent waters of the modern economy, companies often mistake motion for progress. They cut costs, restructure, and hustle harder, yet their profits continue to slide. The reason, according to renowned strategist Adrian J. Slywotzky, is rarely a lack of effort. It is a failure to recognize that the very ground beneath them is shifting. Adrian Slywotzky Value Migration Pdf 34
The top-right quadrant ("New Offer / New Priority") is where value flows. Value abandons the old model
By focusing on operational effectiveness (doing the same things better) rather than strategic positioning (doing different things), companies accelerate the outflow of value. market share evaporates