"The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself." – Peter Drucker
: Political, Economic, Socio-cultural, Technological, Environmental, and Legal factors. Module 2: Consumer Behavior & Market Strategy marketing management bba
In academic terms (per Philip Kotler), Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value . "The aim of marketing is to know and