Keeping customers associated with the brand over time.
Managers take a global view of their industry, competitors, and growth opportunities. principles of marketing by philip kotler ppt chapter 1
Marketing management is the art and science of choosing target markets and building profitable relationships with them. Keeping customers associated with the brand over time
This illustrates that customers buy solutions, not products. If a company focuses too much on the drill (the product) and ignores the hole (the need), they suffer from . they suffer from .