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During adolescence, fashion plays a significant role in self-expression and identity formation. Teenage girls, in particular, are influenced by social media, celebrities, and their peers when it comes to fashion choices. They use clothing and accessories to convey their personality, interests, and values. For pendejas de secundaria, fashion is not just about following trends; it's about expressing themselves, building confidence, and feeling good in their own skin.

This paper examines the digital and social phenomenon of the "pendejas de secundaria" fashion gallery — online and offline spaces (such as Instagram, TikTok, or school yearbook collages) where teenage girls display stylized, often hyperfeminine or provocative outfits. Using a critical feminist and visual culture framework, the study argues that the term "pendeja" functions as a double-edged signifier: it simultaneously polices young women’s fashion choices and serves as a reclaimed badge of rebellious adolescence. Drawing on ethnographic observation of public social media galleries, interviews with high school students in urban Mexico and U.S. Latino communities, and analysis of 50 curated outfit posts, the paper explores how these girls navigate peer judgment, adult moral panic, and their own agency. Key themes include the performance of social class through branded accessories, the tension between sexualized dress and slut-shaming, and the role of group photos in constructing intra-gender hierarchies. The paper concludes that the "pendejas de secundaria" gallery is not merely trivial or vulgar, but a rich site for understanding how Latina teenagers negotiate visibility, belonging, and resistance.

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