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Non-gaming media is borrowing mechanics from video games. Netflix’s interactive specials ( Bandersnatch ), Duolingo’s streaks, and even news sites with progress bars are examples. True gaming, however, has become the king of entertainment content, generating more revenue than movies and music combined. Live-streaming platforms like Twitch have turned gameplay into spectator sport, blurring the line between player, performer, and audience.

The way people consume entertainment content and popular media has evolved dramatically: OnlyBBC.23.10.06.Pawg.Emily.Is.Easy.For.BBC.XXX...

Popular media is traditionally divided into formats, though convergence is common: Non-gaming media is borrowing mechanics from video games