If the press release isn't exciting, or if the value proposition isn't clear, the project is killed before a single line of code is written. By reversing the process, Amazon ensures that every product they build is customer-centric, not engineering-centric. They reverse the timeline to revolutionize the outcome: they build the ending before they build the beginning.
Most innovation is constraint-driven. We ask, "Given our resources, what can we build?" Reversing this asks: "Given the result we want, what constraints would force us to get there?" reverse 2 revolutionize
demands that you stop running. It asks three dangerous questions: If the press release isn't exciting, or if
Are you ready to Reverse 2 Revolutionize your industry? Start with one assumption. Flip it. Test it. And prepare to be amazed by where going backward takes you. Most innovation is constraint-driven
often claim that R2R versions of software sometimes load faster or perform better than official versions because the intrusive background license-checking processes have been removed. Custom Emulators
Instead, they wrote a press release.
You don't need a corporate boardroom to use this method. Here is a 30-minute exercise you can do right now.