Bcg Matrix Of Zomato [work]

For now, the matrix is clear:

Here is how Zomato’s businesses map against and Relative Market Share (high vs. low) . bcg matrix of zomato

| Business Unit | BCG Category | Zomato's Action | | :--- | :--- | :--- | | | Cash Cow | Maintain, extract profit, raise fees. | | Blinkit | Star | Aggressive reinvestment, expansion to 1000+ dark stores. | | Hyperpure | Question Mark | Selective investment; a potential second star. | | Going Out | Dog | Divest / Rebrand (District) / Minimal spend. | For now, the matrix is clear: Here is

in Q3 FY26 with a profit of ₹4 crore. It is currently the group's main growth engine. Hyperpure (B2B Supplies) | | Blinkit | Star | Aggressive reinvestment,

To understand where Zomato is making money, where it is bleeding cash, and where the future lies, strategic management tools are essential. The is one of the most effective frameworks for analyzing a company’s portfolio of products. It categorizes business units into four types: Stars, Cash Cows, Question Marks, and Dogs , based on market growth and relative market share.

Before we map Zomato, a quick recap of the four quadrants: