Officially titled Zero , this project is not a traditional EP or single album. Created in collaboration with and Coke Studio , the Zero Album blurs the lines between a commercial advertisement and a genre-defining musical release. Released in April 2023, it sparked massive conversation, broke streaming records, and left fans (Bunnies) asking: Is it a commercial masterpiece, a promotional gimmick, or the future of brand-artist synergy?
The concept of NewJeans' Zero Album revolves around a mysterious and whimsical world, where the group invites listeners to experience a dreamlike realm. The album's title, "Zero," symbolizes a starting point, a blank canvas, and a new beginning. This theme is reflected in the album's music, fashion, and overall aesthetic, which blend playfulness, curiosity, and a sense of adventure. newjeans zero album
: The hook famously interpolates a well-known Korean children's nursery rhyme, often likened to "Eeny, Meeny, Miny, Moe," but with lyrics changed to "Coca-Cola is tasty" ( Coca-Cola mashitta ). Officially titled Zero , this project is not
This performance proved that fans do not differentiate between "real" comebacks and "CF" (commercial film) songs—if NewJeans releases it, it is an event. The concept of NewJeans' Zero Album revolves around
The Zero Album bridged the gap between OMG (2023) and Get Up (2023). It kept the group in the public eye during a quiet production period and introduced them to a demographic that doesn't normally listen to K-pop: sports fans. "Zero" was used as stadium walk-up music for the Los Angeles Dodgers and during a Coca-Cola UEFA Champions League commercial.
: Music critics have noted that the production places unusual emphasis on the first beat of each bar, creating a "lurching" forward momentum that mimics the urgency of someone rushing to buy the product. Visual Identity and Global Impact Song Review: NewJeans – Zero
For the archivists, here is the complete technical breakdown: