Rise Of The Guardians Internet Archive 'link' -
Yet, in the winter of 2012, the film faced an impossible enemy: marketing confusion and fierce competition. Released in the shadow of Wreck-It Ralph and Twilight , and burdened by a trailer that made it look like a generic Santa adventure, the film underperformed. It led to a $83 million write-down for DreamWorks and the layoff of hundreds of employees. For years, it was known primarily as the movie that "failed."
To explore the Rise of the Guardians Internet Archive collection: rise of the guardians internet archive
There’s a special kind of magic that happens when a movie flops at the box office but refuses to die in the hearts of fans. DreamWorks Animation’s Rise of the Guardians (2012) is the patron saint of that phenomenon. While the studio was busy churning out Madagascar sequels and Shrek spin-offs, this little holiday-heist epic—featuring Santa Claus as a sword-wielding Cossack and the Easter Bunny as a boomerang-throwing Aussie—quietly crashed upon release. Yet, in the winter of 2012, the film
When fans of Rise of the Guardians upload a deleted scene or a high-resolution scan of the original production notes to archive.org, they are performing a digital act of guardianship. They are becoming the Sandy, North, Tooth, Bunny, and Jack of the information age. For years, it was known primarily as the movie that "failed
Perhaps the most significant role the Internet Archive plays for Rise of the Guardians is as a repository for .
