The book , edited by Kakhaber Djakeli and published by IGI Global in early 2024, focuses on transforming traditional healthcare strategies into consumer-centric models using advanced technology. Key Content & Themes
Modern content marketing in healthcare operates on the Modern Healthcare Marketing in the Digital Era
10. Experiment with short-form video (doctor FAQ series). 11. Run a retargeting campaign for abandoned appointment form fills (non-PHI). 12. Review HIPAA BAAs with all digital vendors. The book , edited by Kakhaber Djakeli and
: Available in various regions including Amazon US , Amazon UK , and Amazon AE . Review HIPAA BAAs with all digital vendors
This shift is the driving force behind digital transformation. A patient suffering from a specific symptom is likely to Google their condition before booking an appointment. They expect to find a provider with a robust online presence, easy scheduling tools, and social proof. If a healthcare organization fails to provide this digital frictionlessness, they lose the patient to a competitor who does.
Short-form video (TikTok, Instagram Reels, YouTube Shorts) is exploding in healthcare. A nurse explaining what to expect before surgery reduces anxiety. A physical therapist demonstrating a stretch builds authority. A surgeon walking through a robotic procedure demystifies fear. Video content has a 4x higher completion rate than text for medical instructions.
. Below are a few post options tailored for different platforms like LinkedIn and Instagram, followed by a breakdown of current trends. Option 1: LinkedIn (Thought Leadership Style)