Let’s break down why is suddenly the soundtrack to our collective dopamine crash.
In a fragmented market, you cannot afford to alienate your core bubble. Hence, the rise of "legacy sequels" ( Top Gun: Maverick ), "cinematic universes" (Marvel, DC, The Wizarding World), and "reboot mania" ( Frasier , Gossip Girl ). These properties don't attract new fans; they deepen the loyalty of existing ones. The bubble demands references, Easter eggs, and callbacks. Original IP is terrifying because it requires building a new house from scratch.
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